Psychology of Logo Colors


Psychology of Logo Colors
What Do Logo Colors Tell Us?

It is important that businesses do branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? What colors are appropriate for your brand? view here for more

The psychology of colors is important to know. It is how people’s emotions and thinking are stirred when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Our thinkings are affected by colors. Each color speaks to us differently. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.

When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Is your brand trendy or classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. It can help solidify your brand.

Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.

Warm and cool colors are the two categories of color. Let us consider the warm colors first.

Red is a color that attracts men. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

Orange is a friendly, playful color. It possesses overall energy. It has a great effect on children.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance. View page for more

Let us now look at the opposite, the cool colors.

Blue is the most popular logo color. If you use blue for your logo, then it represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.

Green is associated with the outdoors. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.

If you want a luxurious logo, the go for purple. Purple is grand and distinguished but with a sense of mystery to it.

Brown appeals to male audiences because it is a serious color being earthy and tough-guy.

Black and white is in their own category. They are more powerful when combined with other colors.

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